Thinkie’s $250 Wearable Device Aims to Train Your Brain with Games

Image: Thinkie

The brain training market is evolving, and Seattle-based startup Thinkie is leading the way with its innovative $250 wearable headset. Designed to monitor brain activity while users engage in mind games on a smartphone or tablet, this device is more than just a wellness gadget. The startup's headband uses functional near-infrared spectroscopy (fNIRS) technology to track parameters such as memory, concentration and mental speed. Through real-time information, the accompanying app reveals which parts of the brain are most active during play, providing users with a clearer understanding of their cognitive health.

A standout feature of its headband is its flexibility. Users can wear it while doing everyday activities such as puzzles or listening to music, even without the app, to discover which tasks most effectively stimulate brain function. They are backed by scientific research, with their fNIRS technology tested and validated in several studies listed on their website.

For those looking for more structured guidance, they offer a $15/month subscription model, which enhances the app experience, but can also be used for free without the wearable. Initially launched for senior living communities, Thinkie has expanded its reach to general consumers, with plans to help users of different age groups keep their brains active and healthy.


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